FUZZY LOGIC IS A UNIQUE INSTANT WIN DEVICE

1. As a foot traffic generator - to drive customers to specific retail outlets via a two-step mechanic. A Fuzzy Logic game card is distributed to a database with a call to action. The customer takes the card to a specified retail outlet to decode their message and win an instant prize. Decoders can be incorporated at point of sale or as a staff decoder.
2. As an innovative instant win mechanic - the clear plastic Fuzzy Logic game card is inserted into a Fast Moving Consumer Good (FMCG) packaged good, for example Kellogg’s Cornflakes. After purchase, the consumer opens the goods, removes the card and places it over an on-pack decoder to instantly reveal the hidden message/prize.
3. As a website traffic driver – clear plastic Fuzzy Logic game cards are distributed to a target market along with an invitation to visit your company’s website. The website provides a universal decoder. Visitors print out the decoder and place the game card over to reveal an instant prize or message.
4. As a unique direct marketing communication - a Fuzzy Logic panel will add value, appeal and cut through to any DM device.

Fuzzy Logic is exclusively available through LLENNODO MARKETING NZ Ltd
Contact: Mark O’Donnell 021 348 330 or mark@thekey.co.nz